With the advent of digital marketing, some businesses have been moving away from direct mail. However, direct mail is still an incredibly effective marketing strategy—especially when done right. Here's everything you need to know about Everydoor Direct Mail (EDDM) and why it just might be the best way to reach your customers.
EDDM is a type of direct mail that allows you to target specific neighborhoods with your marketing materials. The United States Postal Service makes it easy to target specific neighborhoods that fit your target demographic by providing EDDM-specific mailing lists. This means that you can be confident that your marketing materials are being seen by people who are interested in what you have to say—not just anyone who happens to open their mailbox.
There are a few reasons why EDDM is such an effective marketing strategy. First, as we mentioned before, it allows you to target specific demographics. This means that you're not wasting your time and money sending out marketing materials to people who aren't interested in what you have to say. Second, direct mail has been shown to have a high response rate when compared to other marketing channels. In fact, data from the Direct Marketing Association shows that the response rate for direct mail is nearly 10 times higher than that of email!
The best way to get started with EDDM is to partner with a reputable direct mail company. At MailPros, we specialize in helping businesses create and execute successful direct mail campaigns. We can help you choose the right type of mailing list, design eye-catching and effective marketing materials, and get your materials into the hands of your target customers. Contact us today to learn more about how we can help you take your business to the next level with EDDM.